Genesis announced that Filippo Perini will join the brand as its Chief Designer at the Genesis Advanced Design Studio in Europe. Perini’s appointment leverages his expertise in both advanced and production design, as well as in leading design teams in streamlining digital design processes.
“Filippo’s vast experience with European luxury brands makes him an ideal fit to lead the Genesis Advanced Design Studio, and his insight will be instrumental for the development of each of our upcoming projects including both advanced and production designs,” said Luc Donckerwolke, Chief Design Officer of Hyundai Motor Group. “His strongest skill is interpreting a brand’s essence and presenting ideas to consumers in well-edited, timeless executions.”
Perini is a seasoned, world-class designer who has spent decades shaping high-performance vehicles on behalf of premium and luxury brands alike. Perini earned his bachelor’s degree in mechanical engineering and master’s degree in automotive design from Politecnico di Milano. He has worked for major automakers, including Alfa Romeo, Audi and Lamborghini. Most recently, Perini was the Head of Design and Design Innovation at Italdesign.
“I am fascinated by the possibility of contributing to the evolution of the Genesis brand and I look forward to starting this new challenge with the Genesis design team, making available my expertise and my passion” said Filippo Perini, Chief Designer of the Genesis Advanced Design Studio in Europe.
Filippo Perini begins on September 16, 2019.